Texture Crush

/ˈtek(st)SHər krəSH/  - noun -  verb

A deep infatuation and love for all texture types

A Flair for Textured Hair

Former Sr. Director of Marketing at Creme of Nature, Teneya Gholston, is not your average corporate professional.

She leveraged her skills as a licensed cosmetologist, combined with corporate business knowledge, to build an impressive career.

Gholston has led teams and developed marketing strategies for various global beauty brands, including Revlon, Lottabody, and Arosci.

Her track record includes successful brand curation, team leadership, national retail distribution, and innovative idea development.

Gholston is highly respected and well-connected in the industry, notably for her role in revitalizing the iconic brand, Creme of Nature, within black beauty culture.

But moreso, Teneya is a hair enthusiast who has deep love, admiration, and respect for women with deep textures. She also understands that there is a lot of depth behind these women and unapologetically celebrates underrepresented communities where texture and culture run deep.

Protective Care for Flexible Hair

We believe you deserve a hair care experience that celebrates the beauty of texture through the power of plant-based botanicals, along with modern education tailored for curly and coily hair.

A Lasting Crush

Our "Crush Aroma" scent is an intoxicating blend that captivates the senses and lingers like a lasting crush. With notes that are both fresh and seductive, it embodies the essence of infatuation, leaving you and those around you utterly enchanted. A delightful dreamy blend of pink guava and honey melon succulent sweetness, exotic & fresh dragon fruit  with the delicate allure of agave rose blossoms.