As a marketer, you are responsible for designing and implementing the company’s marketing
plan along with creating exciting & innovative hair care products. Maximize your potential &

Leap into Marketing with these tips from Teneya Gholston

Build Marketing Knowledge: Sign up for marketing classes to learn important skills such as
branding, consumer behavior and strategic thinking, which are vital to a career in marketing. 
Most companies require you to have a B.A. or B.S. in marketing at the very least to be
considered for employment.

Gain Hands On Experience:   Cultivate your practical marketing knowledge by volunteering
or interning with a marketing company. An internship is a great way to get experience in the
marketing field.  Through an internship, you often work in various areas of marketing, whether
it’s coordinating with retailers or advertising agencies, and you can find out what really
interests you.

Do your research: Read up on the brands that you’re interested in and visit the company
website to learn about their products. Check out news articles, follow them on Facebook and
Twitter to help you figure out who you want to work for and why. This will be very helpful when
you have a job interview.

Engage as a Consumer: Pay attention to marketing activities such as magazine-sponsored
contests and in-store events.  Participate in the contests and attend the events to better
understand how the brand engages with their customers, and then think about what you might
do differently.  

As a stylist you’re already of value.  Leverage upon your hair care and consumer knowledge as a
hair stylist to get in the door to the next floor for your career! Explore opportunities to work
manufacturers via trade shows, product testing, & consumer promotions while building your
marketing knowledge to position yourself for a marketing career.